Facebook recently encouraged businesses and brands to create more regular live programming for their audience. Essentially, Facebook wants more Facebook Live shows to engage with audiences. Facebook is giving this content greater organic (read: free) reach on their platform.
Consistent Facebook Live shows can better be thought of as similar to TV programming. (Think sporting events, talk shows, etc.) Essentially, Facebook says you’ll get much greater reach as a business if you’re creating Live scheduled shows that people enjoy engaging with.
Live show programming is in my blood. I spent years in live television production and am ready to bridge the gap into Facebook Live with you.
Keep reading this to learn the best ways to create Facebook Live shows that Facebook loves and that grows your audience!
Facebook wants me to do what?!
Organic audience reach for businesses is practically ZERO. Right now user engagement on the entire platform has flat-lined, while more and more businesses are publishing more posts.
Facebook wants its user to return and spend valuable time on the platform, so they’re giving increased organic reach to brands producing consistent, Live videos.
The challenge is that Facebook Live was first conceived for users as an “on-the-fly” type of activity, and that’s how many businesses have been using it. However, turning an “on-the-fly” live video into a regularly scheduled Live program is a complete mindset shift. We can’t really just “wing it” as much.
So how do we become consistent Live content creators overnight? For best results, you’re going to want to create a plan. You want to think like a TV network who has a weekly (or perhaps daily) show that attracts an audience. The good news for us is that Facebook has billions of users, we just need to connect with some of them.
7 Ways To Make Awesome Facebook Live Shows
Here you go, my friend. Follow these guidelines to create awesome Facebook Live shows.
1. Schedule your shows
Your Live show should take place at the same day and time each week. Think of this consistency like a TV program. If you tune into NBC at 11:30pm you expect to see “The Tonight Show”. Your Facebook Live show should be on a schedule that creates the same kind of expectancy with your audience.
Facebook allows you to pre-schedule Live shows so that your audience can receive reminders prior to your show starting. (The pre-schedule feature is currently only available if you’re using an external connection to stream your show.)
2. Create a consistent format
Every episode should follow a similar format. In the beginning you can explore different formats for your show; however, you should quickly decide on a program format and mostly stick with it. Have fun creating recurring segments that your audience can look forward to.
Watch your favorite talk show with an eye on the format. You’ll quickly learn your favorite shows format and realize what pieces you may want to model after.
For instance, a typical TV talk show format might go like this:
- Opening Intro
- Fun/Game Segment
- Interview Guest #1
- Interview Guest #2
- Musical Performance
- Close Show
3. Keep the big picture in mind
Plan your show topics at least a week ahead of time. This gives you time to plan content around a topic and create any images and video you might need to reinforce your topic.
Like writing a book, create a 4 week outline ahead of time so that you know the journey you’re taking the audience on. People want to know that you’re taking them somewhere. Keep your big picture in mind when you plan the individual weeks.
4. Weave in a storyline
This comes more into the entertainment and storytelling side, and is crucial to getting your audience more emotionally involved in your content.
You can teach the best content in the world, and people will learn something. However, if you aren’t telling a story with it or benefitting a character with your content then your audience will feel disconnected and not feel a need to return week after week.
Tell stories to reinforce your information. If you want to involve more people then have recurring “characters” on your show that your audience will get to know and love. If your audience connects with someone’s conflict then they are more likely to tune in next week to see how you resolve it.
5. Interact with your live audience
Your most valuable resource during a live show is your AUDIENCE! Engage them and ask them for their feedback. This can be a perfect time to answer their questions and also get instant feedback from them, helping you make your products and content more relevant to your audience.
Be sure to check the comments section of your Live videos later in the week in case others watch the replay and say something. You can always respond to comments later on so they feel heard!
Another tip is to respond to replay viewers by telling them you’ll answer their question during the next Live program. This gives them a reason to tune in live and gives you content that may benefit the rest of your audience as well!
6. Elevate your production quality
Take it to the next level.
Step up your production game with some studio lighting and higher-quality camera(s). It doesn’t have to cost much to make your Live videos look pro. Grab my Video Gear Checklist for free to get you on the right path.
Professional production quality gives your audience the impression that YOU are a pro. They will be more likely to invest more in you and your products when they know that you work at a higher standard of excellence.
PS If you want to pre-schedule your Facebook Live videos, as mentioned above, you’ll need to use an external application like MimoLive or others. Many of them include graphic and title overlays which enhance your production quality even more!
7. Promote It
During your live shows you want to promote the frequency of this show (weekly, daily, etc. although I would recommend at least weekly). Constantly remind people what day and time your show starts on Facebook and ask people to “tune in” so they understand this is a regular live program.
You can also use Facebook ads to promote a past live show to grow your audience. When you do this be sure to put include in the post caption the day and time that your audience can tune into your live show. Replay viewers are good, but you can expect Facebook to reward live engagement even more.
Remember that the best content is entertaining and educational. In a word, you want to be VALUABLE. If you’re producing content that you don’t love, chances are your audience won’t love it either.
The ultimate goal of building an audience for your brand is to grow trust and likability with them. The more people trust and like your brand, the more willing they’ll be to buy from you when the time comes.
Take Action Now
Put these pieces to work and start creating awesome awesome Facebook Live shows that your audience loves!
- Download my free Engaging Online Video Cheat Sheet here.
- Use the cheat sheet as a quick reference to create engaging videos.
- Create awesome Facebook Live shows and make adjustments for better performance!
When you’re done with your first Live video, post a link to it in the comments to show off your work and get some feedback.